Your video gets three seconds

A good hook is not a loud hook

Shouting into the camera is a technique, not a hook. So is a jump cut, a caption and a trending sound. Those are surfaces. The hook is the small unanswered thing you plant in someone's head before they decide.

Sometimes it is a finished result shown before the work. Sometimes a sentence stopped halfway. Sometimes an object on screen that clearly should not be there. The analyzer names which one you used, and whether the rest of the video pays it back.

Second by second

How the decision actually happens

1. 0.0s

   The frame lands

   Before any sound registers, a viewer has already read the composition. The report describes your first frame in plain words, so you can check whether it matches what you thought you shot.

2. 0.5s

   The technique shows itself

   Result first, open loop, pattern break, direct address, visual contradiction. Named, so next time you pick one on purpose instead of by habit.

3. 1.5s

   A promise gets made

   Whatever your opening implies, the viewer is now waiting for it. Hooks fail more often by overpromising than by being boring, and the report flags it when the payoff never arrives.

4. 3.0s

   The thumb commits, or it moves

   You get the reason as one sentence. If that sentence sounds weak when you read it back, your hook is weak, and no amount of editing later in the video repairs it.

You also get a hook score out of ten, and the same run covers retention, rhythm, emotion and payoff, because a hook that opens something the video never closes still loses the viewer at eight seconds.

In practice

Two ways people use it