Viral DNA video analysis
Viral DNA
You watched it three times. Now find out why.
Upload a short video. We watch the whole thing, audio included, and hand back the parts you can actually copy: the hook in the first three seconds, where attention slips, the cut rhythm, the emotional turn, and the payoff that pays off the opening.
Your first analysis is free. After that 40 credits for a video up to 90 seconds.
00:00
hook 8/10
Copying the surface never works
You save a video that blew up, you rebuild it shot for shot, and yours dies at 400 views. The zoom was never the reason. The reason sits in the order of information: what the maker showed first, what they held back, and the exact second they answered the question they opened with.
That order is invisible while you watch, because it is doing its job. Viral DNA writes it out.
The opening
Three seconds decide the rest
A hook is not volume. It is the small unanswered thing planted before a viewer decides. Here the result arrives before the work: a cracked bowl, already in hand, with no explanation yet.
- on screen
Hands holding a cracked ceramic bowl under a single warm light.
- technique
Result first. The damage is shown before anyone explains it.
- promise
You are about to see this fixed.
- thumb stops
Something valuable is broken and nobody has said why yet.
00:00 – 00:03
result first
The middle
Attention leaks somewhere. You get the timestamp
Every report carries a retention timeline: what happens at each moment and the reason a viewer stays for it. Most short videos lose people in the same place, right after the opening promise and before the work becomes interesting.
The curve here comes from one example analysis, not an average of your niche. Your own report gets your own timestamps.
The payoff
Did the ending pay back the opening?
A hook writes a cheque. The payoff either cashes it or it does not, and the report says which, with the timestamp. Here the promise from second one lands at 00:38: the same bowl, repaired in gold, held into the light.
- lands at
00:38, five seconds before the end.
- answers hook
Yes. The broken object from 00:00 comes back whole.
- ending
Loops cleanly back to the first frame.
00:38
The rest of the report
Rhythm, choices, emotion, and what not to steal
Cut rhythm
Cuts per ten seconds, how the tempo shifts, whether picture and sound land together, and how text on screen is paced.
The choices behind it
Per moment: the choice the maker made, the effect it had, and the alternative that would have been worse. This is the part you learn from.
Emotional arc
Where the feeling turns, which triggers do the work, and why people leave the comments they leave.
A recipe you can shoot
The structure written as steps, plus the parts that only work because of that specific creator, face or voice. Copy structure, not people.
Six scores out of ten
Hook, retention, rhythm, emotion, payoff and shareability, with a short note on what the analysis is unsure about.
Niche benchmark
Once five analyses share a niche, your scores appear against that average. Below five you get a counter, because an average of three videos tells you nothing.
Download any report as Markdown and paste it straight into your own notes.
Tarifs
What it costs
| Video length | Crédits |
|---|---|
| Your first analysis, up to 90 seconds | Gratuit |
| Up to 90 seconds | 40 |
| 90 seconds to 3 minutes | 60 |
| Above 3 minutes | 60 + 15 / min |
Longer videos cost more because the whole thing gets watched, not a handful of sampled frames. 10 minutes is the ceiling, 200 MB the file limit.
Where it stops
It will not promise you views
Reach depends on timing, the account, the audience and a recommendation system nobody outside the platform can see. Any tool that hands you a virality percentage made that number up.
What it does do is read a video that already worked and name the mechanics, so you stop guessing which part carried it. Use it on other people's work to learn, and on your own to find the second where people leave.
Questions people ask first
Does my video stay on your servers?
No. The file is deleted the moment the analysis finishes, and also when it fails. Your account keeps the text report, nothing else.
My video is in Dutch, Spanish, Turkish
Fine. Spoken language does not matter, and the report arrives in whichever language you are browsing the site in.
Why upload instead of pasting a link?
Links rot, get geo-blocked and break behind login walls. A file always works, and it keeps us out of scraping other platforms.
How long does an analysis take?
A minute or two for a short clip. You get a page you can leave open, and the report lands in your account either way.
Pick the video you keep rewatching
The first one is on us. Ten minutes from now you will know what it was doing to you.